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E-commerce

E-commerce

Whoopix includes a full e-commerce module for product catalogs, categories, and orders — with SEO built into every product page, not added as an afterthought.

E-commerce module overview

The e-commerce module lets you manage product catalogs, categories, pricing, and orders within the same CMS that handles your content and SEO. No separate Shopify or WooCommerce instance required.

Whoopix product catalog management

Product catalog — manage products, variants, pricing, and inventory.

Learn more on the E-commerce feature page.

Managing products

Each product in Whoopix includes:

  • Title & slug — SEO-friendly product URL
  • Description — rich text with structured content blocks
  • Images — multiple product images with alt text for SEO
  • Pricing — regular price, sale price, and currency
  • Inventory — stock count and availability status
  • Category assignment — link to one or more product categories
  • SEO panel — meta title, description, schema type (Product)
  • Variants — size, color, and custom attribute options

Product schema (JSON-LD) generates automatically with price, availability, and image data for Google Shopping and rich results.

Product categories

Product categories work like content categories but with e-commerce-specific features:

Product category management

Hierarchical product categories with SEO landing pages.

  • Nested category trees with unlimited depth
  • Category landing pages with custom content and metadata
  • Faceted filtering on category archive pages
  • Breadcrumb schema auto-generated from category hierarchy

E-commerce SEO

Product SEO in Whoopix goes beyond basic meta tags:

Product schema

Auto-generated JSON-LD with price, availability, brand, and reviews.

Category pages

Indexable category landing pages with unique metadata — not thin listing pages.

Internal linking

Related products, category breadcrumbs, and cross-sell links generated automatically.

Avoid duplicate product URLs — Whoopix enforces canonical URLs and handles variant URL strategy (query params vs. separate URLs) at the template level.

Orders & checkout

The order management module tracks customer purchases:

  • Order list with status (pending, processing, shipped, completed)
  • Customer details and shipping information
  • Payment gateway integration (configurable per site)
  • Order confirmation emails
  • Export orders for fulfillment systems

Connect payment gateways and shipping providers via the Integrations & API guide.

Headless e-commerce

In a headless setup, product data is served via API to your custom storefront (React, Next.js, mobile app). Whoopix handles the product database, SEO metadata, and schema while your frontend controls the shopping experience.

API endpoints (examples): GET /api/products — list products with filters GET /api/products/{slug} — single product with full data GET /api/categories — category tree POST /api/orders — create order

See Integrations & API for authentication and endpoint details.

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Get in touch with us to discuss your project, ask a question, or explore how we can work together.

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